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How To Pitch InStyle with Laura Norkin

interviews Dec 15, 2021



Laura Norkin is the Deputy Editor at InStyle Magazine, and in this Q+A she talks with me about how to write a stellar pitch for InStyle as a freelance writer or source/expert.

Hint: the subject line matters, so get it right! ✨

Laura very kindly allowed me to share her email 📧: [email protected] [everyone’s email follows this format] so take notes on her recommendations and send her your pitch!


Laura Norkin- Feature stories, social commentary, timely reactions to newsy moments or trends that hit InStyle categories (Fashion, Beauty, Wellness, Culture & Politics)

Sam Reed- Also a go-to for hot takes, and is especially looking for pitches for “Breakups That Broke Us,” a column on the celebrity breakup you can’t get over. These are first person essays and have to bring in interesting and sometimes obscure pop-culture moments in oddly personal ways.

Samantha Sutton- Fashion and style service stories (what to wear, when to wear it, how to wear it, why to wear it that way right now and according to whom).

Kylie Gilbert- Health, wellness, fitness, and lifestyle, specifically what’s changing on the scene or needing to be explained and unpacked right now.

Kayla Greaves- Beauty, but especially first person reviews of new or interesting products and tools; reporting on buzzy trends we haven’t covered yet; ways into the beauty of big cultural moments (hair and makeup in a major film that’s coming out, e.g.).


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